I started working in retail and consumer products because I liked the practical side of it — finding the right product, getting it to the right person, and making sure the experience afterward holds up. That has stayed the core of how I work. I care less about moving volume and more about whether the customer ends up with something that actually suits them.

My approach is to ask before I recommend. People come in with different budgets, different timelines, and different reasons for buying, so I would rather understand what someone is trying to solve than push whatever is easiest to sell. When something is not a fit, I say so, and I would rather lose a sale than have someone regret one.

Based in Santa Fe, I work with customers who want a direct line to a real person rather than a support ticket. Questions get answered, follow-ups happen, and if something goes wrong after the sale I am still the one you talk to. That continuity is the part most people tell me they were missing elsewhere.

The product is only half the job. The other half is whether someone still feels good about the purchase six months later.